Services That Protect Your Traffic While Upgrading Everything Else
You need website redesign and migration that does not destroy what you have already built. Whether you want to hire a website redesign company to modernise an outdated site, need reliable website migration services to move platforms without losing rankings, or want experienced website migration experts to handle a complex CMS migration from WordPress, Drupal, or a legacy system, the priority is always the same: upgrade the experience without sacrificing the traffic. We deliver SEO-safe website redesign for businesses that want to look better, load faster, and convert more, while protecting every URL, every redirect, and every search position. Whether you need to redesign your website without losing traffic or move to a completely new platform, we handle both. Ready for a website redesign quote? Tell us what needs to change.
A website redesign typically costs between $5,000 and $50,000 depending on size, complexity, and platform. A redesign on an existing CMS with updated design starts around $5,000. A full redesign with CMS migration, content restructuring, and SEO redirect mapping runs $15,000 to $50,000.
Core Capabilities and Features
Redirect Mapping and Content Preservation
Every old URL that changes must have a corresponding 301 redirect to the correct new URL. Not to the homepage. Not to a category page. To the specific equivalent page. Your redirect maps are built before development starts, and validated with automated crawl tools and manual spot-checking.
- A 301 redirect passes roughly 99% of the link equity from the old URL to the new one
- Ranking content is never deleted without data-backed justification
- Title tags, meta descriptions, heading hierarchy, structured data, and canonical tags are all carried over correctly
Mobile-First Redesign With Measurable Speed
Your interface is redesigned with conversion and usability as the primary goals. Mobile-first, fast-loading, accessible, and aligned with your brand. Every design decision is checked against the SEO strategy to make sure content, URL structures, and internal links that carry ranking value are not accidentally removed.
- Core Web Vitals targets: Largest Contentful Paint under 2.5 seconds, Cumulative Layout Shift under 0.1, and Interaction to Next Paint under 200ms
- Faster pages rank better and convert better
- A redesign that makes your site slower than the old one has failed on a fundamental level
CMS Migration Without Ranking Loss
Moving from one content management system to another: WordPress to Shopify, Drupal to WordPress, Wix to a custom build, or any other combination. CMS migrations carry high SEO risk because URL structures, content templates, and technical implementations often change completely. Every element of your old CMS is mapped to the new one and tested exhaustively in staging.
- Domain migrations include full 301 redirect coverage and months of authority transfer monitoring
- Platform redesigns handle heading structures, internal links, content hierarchy, and page templates
- Structural migrations validate every URL change against crawl data and search performance
Why It Matters
Your website is not just how you look online. It is how people find you. A redesign that improves the design but destroys the traffic is not an upgrade. It is a crisis. And it happens more often than anyone in the industry likes to admit. Companies invest months of work and tens of thousands of dollars into a new website, launch it proudly, and then watch their organic traffic drop by 30%, 40%, or even 50% in the weeks that follow. The calls from sales dry up. The leads stop coming. And the recovery takes months, sometimes longer. The teams that get the most from a redesign are the ones who treat it as a technical project, not just a creative one. They involve SEO from day one. They audit before they design. They map redirects before they write a single line of code. And they monitor obsessively for 90 days after launch. That discipline is the difference between a redesign that grows your business and one that sets it back a year. Your current website, however imperfect, is generating traffic, leads, and revenue. A good redesign improves everything. A bad one breaks what was working. Plan accordingly.
By the Numbers
50%
Poorly managed redesigns can cut organic traffic in half. Recovery from this level of loss takes months to over a year.
Source: Numen Technology / Industry Data, 2025
10%
Only 10% of migrations improve SEO. The vast majority of migrations either maintain or decrease organic performance. Improving SEO during a migration requires deliberate planning, not luck.
Source: Numen Technology / Industry Data, 2025
94%
Nearly all visitors judge your business based on how your website looks and feels within the first few seconds. An outdated design actively hurts credibility.
Source: ScienceSoft / Multiple UX Studies
$5,000 to $30,000+
Website redesign pricing varies widely based on size, platform, and migration complexity. Content migration alone can account for up to half the total cost.
Source: Industry Pricing Research, 2025-2026
301
A properly implemented 301 redirect preserves nearly all the ranking authority of the original URL. A missing redirect passes zero. This is why redirect mapping is non-negotiable.
Source: Google / SEO Industry Standard
"A website redesign is one of the highest-risk, highest-reward projects a business can undertake. Done right, it transforms your digital presence and accelerates growth. Done wrong, it erases years of organic momentum in a single deployment. The difference is planning."
Technologies
Our Tech Stack
Our Process
How we turn ideas into reality.
Audit and Baseline
Before anything is touched, your current site performance is documented. Every URL, every ranking position, every backlink, every page that drives traffic. This becomes the baseline protected throughout the project.
Content and SEO Strategy
Your existing content is audited to decide what stays, what improves, what gets merged, and what gets removed. A complete redirect map is built before the new site is designed. Not after. This step alone prevents the majority of post-launch traffic disasters.
Development and Staging
Your new site is built in a staging environment where it can be fully tested before it goes live. The staging site is crawled, every redirect validated, every form tested, every page checked on mobile, and all structured data and meta tags verified.
Launch and Monitoring
Launch happens during a low-traffic window with immediate monitoring of crawl errors, ranking movements, traffic patterns, and indexation status. Everything is watched for the first 90 days because most migration problems surface in the first 2 to 4 weeks.
Pricing
Investment Overview
Size and Complexity
A 10-page corporate site costs far less than a 500-page e-commerce store with product databases, user accounts, and integrations. A visual redesign on the same CMS is simpler than a full CMS migration with content restructuring and URL changes.
Content Audit and Migration
Moving and restructuring hundreds of pages of content takes significant time. Content migration can account for up to half the total redesign cost. The number of URLs that need redirects directly affects the project timeline.
Post-Launch Monitoring
A redesign without post-launch monitoring and support is incomplete. Budget for at least 90 days of active monitoring and iteration. A beautiful new website that loses 50% of its traffic is not an upgrade. It is a setback that takes over a year to recover from.
Everything we do at Techneth is built around making data move reliably between the systems that matter. If you want to understand our approach before committing, you can read more about our team and how we work. Or explore the full range of digital product and development services we offer, like website redesign and migration. And if you already know what you need, get in touch directly and we will find time to talk.
Frequently Asked Questions
Everything you need to know about this service.
- How long does a website redesign take?
- A redesign on an existing CMS with updated design and content typically takes 6 to 10 weeks. A full redesign with CMS migration, content restructuring, and SEO redirect mapping usually takes 10 to 16 weeks. The biggest variables are the number of pages, the complexity of the migration, how quickly content and feedback are provided, and whether you are changing platforms at the same time as the design.
- Will I lose traffic during a website redesign?
- A minor dip of 5% to 10% for 2 to 4 weeks is normal even with a well-executed migration. This is the time Google needs to re-crawl and re-index your site. A significant or prolonged traffic drop means something went wrong: missing redirects, deleted content, broken structured data, or technical errors. With proper planning, your traffic should stabilise within 6 to 8 weeks and ideally improve as the new site's better performance and UX take effect.
- What is the difference between a redesign and a migration?
- A redesign changes how your website looks and functions: new layouts, new navigation, updated content, improved UX. A migration changes the underlying technology: new CMS, new domain, new URL structure, new hosting. Many projects involve both simultaneously, which increases complexity and risk. They are planned as separate workstreams so that problems in one do not cascade into the other.
- How do you handle 301 redirects?
- A comprehensive redirect map is built before development starts. Every URL on the old site is matched to its equivalent on the new site. Automated crawl tools identify every URL, each redirect is validated in staging, and 404 errors and redirect chains are monitored after launch. No redirect is left to chance. A single missed high-traffic URL can cost you hundreds of visits per day.
- What happens to my SEO rankings during a migration?
- With proper redirect mapping, content preservation, and technical SEO continuity, your rankings should be maintained through the migration with only minor temporary fluctuation. The 2 to 4 week re-indexing period is normal. If rankings drop significantly and do not recover within 6 to 8 weeks, there is a technical problem that needs to be diagnosed and fixed. Issues are actively monitored and resolved as they appear.
- Can you migrate my site from one CMS to another?
- Yes. Migrations are handled between WordPress, Shopify, Drupal, Wix, Squarespace, Webflow, custom platforms, and headless CMS solutions. Each migration requires a different approach to content export, URL mapping, and template recreation. Hundreds of CMS migrations have been completed with knowledge of the specific risks associated with each platform combination.
Ready to get a quote on your website redesign and migration?
Tell us what you are building and we will put together a scoped proposal within 3 business days. Here is what happens when you reach out:
- 1You fill in the short project brief form (takes 5 minutes).
- 2We review it and come back with initial thoughts within 24 hours.
- 3We schedule a 30 minute call to align on scope, timeline, and budget.
- 4You receive a written proposal with fixed price options.
No commitment required until you are ready. Request your free website redesign and migration quote now.
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